During the creation of your account we ask you for your timezone and location for a number of reasons. Firstly, we ask for your timezone so that we can provide you with the proper send-out times based on your timezone. We also use your timezone to determine the ideal send-out time for your own email campaigns. Your location is used to provide you with more personalized information. For example, our Explore feature will display local companies for you to follow and will provide you with more relevant information based on where you are located.